Basic Analysis of the layers of meaning:
-gate
-stairs
-woman running
-people all dressed in black
-photographers
-people dressing women
-women posing
-women putting on makeup
-Marilyn Monroe
-Grace Kelly
-Dior
-gold
-French
-whispering
-runway
The Advertisers Intended Meaning:
By wearing this French perfume you will be wearing what models have been wearing for years. You yourself will smell like a model in which case will make you feel like them including the great Marilyn Monroe!
Cultural or Ideological Meaning:
-The blacks clothes show a very modern and sleek look
-the shades on the women show power and a sense of hiding from the paparazzi
-the women getting laced up into dresses and posing shows their high up model status
-by including icons such as Grace Kelly and Marilyn Monroe it puts the modern women wearing this colon on the same status or the same level as them.
-The lettering in gold shows the price or this colon as well as the fancy outfit
-the runway shows power and popularity of the person wearing this colon
-words in french are sexy and lavish
-the whispering makes the french more sexy and the item that is being whispered more desirable
-by having the person wearing the product on the runway shows how those that wear this perfume will draw positive attention to ones self due to its scent.
Link: https://www.youtube.com/watch?v=Rm-vBq-1T1k
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